How can retail compete against the online stores? It’s no secret that retail has been hit hard, Homebase, Maplin, House of Fraser, the list goes on. Why? Online gives people convenience and better prices. So how can retailers use their stores to their advantage?...read more
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Many businesses struggle when it comes to creating a good offering to their prospects. It doesn’t matter if you’re creating a Facebook Ad, writing an email to your list, or sending out direct mail. Every piece of marketing has to have an irresistible offer for people...read more
With 2 Billion daily active users your ideal customers are logging into Facebook everyday just waiting for you to put a message in front of them. Each day that goes past when you’re not effectively targeting them is wasted opportunity. A lot of people have a...read more
If you just took one of these strategies and implemented it into your business you could end up seeing a windfall of profit for your business. The best way to find out is to choose one of them and try them for your business. The most successful marketers,...read more
It’s no secret that businesses are always searching for that next customer. New leads and customers are the lifeblood of any business and without them no business can survive. However, when it comes to increasing the bottom line we don’t necessarily need to go...read more
You’ve most likely seen that Donald Trump has a big social following across his various platforms and isn’t afraid to voice whatever is on his mind. Most people would believe that his social profiles and celebrity status helped him gain popularity and the White House....read more
Becoming a “trend spotter” can happen by coincidence or from experience. In this article, I’m going to be sharing my insights from Leading Light Media. We manage Facebook advertising companies for small businesses all the way through to large corporations....read more
I ran my first Facebook Advertising campaign way back in 2012 and failed massively. I’d spent around £500 and had no sales. It was gut wrenching as my business was a start up and cash was tight! My initial response was Facebook Advertising doesn’t work and...read more
When it comes to the type of advertising campaign you should run and the budget you should set, we always turn to the Facebook Advertising Pyramid. You should look at budgeting and allocating funds towards the 4 different types of ads. Those four types...read more
There’s a number of different ad objectives you can use to run your campaigns. Here’s the main ones that we recommend and are using: Traffic, Conversions, Video views, Lead Generation, Engagement, and Brand Awareness. Traffic If you just want to send...read more
We all dream of cheap leads, don’t we? Facebook can provide these leads if you have the right offer! Facebook has nearly 2 billion monthly active users, with five new profiles created every second. This would suggest your audience is out there, you just...read more
We help small businesses all the way through to large corporations – Here’s a selection of our clients:
It was so daunting going digital, I was totally overwhelmed by it all. I could not have done this without support from Alex and Leading Light Media. They really know digital marketing and they took us through everything step by step from strategy to implementation. Highly recommended and thanks for your support.
Shola Caroline Arewa
Founder Director of Energy 4 Life Wellness Coach Training. Coach, Speaker, Author.
Alex and his team are amazing… there is nothing they don’t know about funnel building, Facebook advertising and digital marketing automation. If you need experts to work with… you need Leading Light Media!
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